Seven years ago, I helped Michael Port launch the very first edition of Book Yourself Solid.
Instead of using the formulaic “Amazon campaign” launch model that was wildly popular at the time, we decided to do something different.
We took a risk and created our own model – one that aligned with the long-term vision for the book and the brand. Thankfully, our launch strategy was successful and helped Book Yourself Solid became a national bestseller.
Long after the launch in 2006, Book Yourself Solid continues to be a consistent bestseller and I still believe that it’s one of THE most important books to read if you’re serious about making an impact with your message and work.
That’s why I’m thrilled to share Michael’s latest project with you – one that will inspire you to “raise the grain” on how you develop, package and promote your message, books and overall thought leadership.
This week, Michael launched Book Yourself Solid Illustrated – a creative and innovative “risk” that has transformed his original bestseller into a compelling any easy-to-consume playbook for entrepreneurs and messengers who are ready for more clients and more results.
(For the juicy details on how and why Michael choose to innovate his bestseller, click on the video below.)
From the beautiful illustrations to the creative structure, this book will help you reconnect with your WHY – and move you to share your message more consistently and effectively. This is true even if you’ve read the original Book Yourself Solid a time or two!
You can see a sample of the book here and also get the scoop on the awesome bonuses he’s offering (including an awesome and f’ree BYS app!).
To inspire YOU to take risks and innovate your own thought leadership, I recorded a “behind the scenes” interview with Michael on the making of this new book.
Behind the Author Interview with Michael Port from Elizabeth Marshall on Vimeo.
During our chat, you’ll hear Michael’s honest feelings about book launches (this may surprise you!) and also learn:
- how to help readers consume your message (minute 13 in recording)
- 4 principles for effective collaboration and working with co-authors (minute 25 in recording)
- how to package your message for different formats (minute 14 in recording)
- launch strategies – and why they need to be aligned with the brand (minute 32 in recording)
I trust you’ll not only enjoy this “insider” conversation and want to buy a copy of Michael’s book, but also gain relevant strategies you can apply to your own message and work.
Enjoy!
Elizabeth
