Many successful leaders are questioning the way business currently operates. There are serious concerns about whether business is fulfilling its promise to society, about whether it is having the positive impact it could have. People feel this instinctively, and their gut reactions are supported by a growing body of research showing that we can do much better.
At the same time, there is a lot of talk about the “new paradigm of business.”
But what does this really mean?
It is a critical question, since business is the key to creating a better society for everyone. Many evolving companies are giving us a glimpse of how to make the world a better place and grow profits at the same time. Increasingly, your customers expect you to integrate this perspective into your products and services.
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