An exclusive, FREE 4-part teleseminar series to give you
hands-on direction and insider tips to produce, publish,
distribute and promote your book

Dear leaders, change agents, messengers, and authors at every stage…

  • Do you have a story, idea or message to share with the world?

  • Are you confused when it comes to choosing the right publishing formats, services, and next steps?

  • Have you wondered if publishing even makes sense any more, or if there are other ways to package and distribute your work?

  • Do you want the publishing process to be easier and faster, yet excellent at the same time?
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Building on the game-changing momentum of this summer’s Book Breakthrough NYC author training event, we are thrilled to offer you Book Breakthrough University. This unique, FREE teleseminar series—featuring 4 leading experts--is designed to give all aspiring and experienced authors the essential information, technical answers, and roadmap you need to become the CEO of your books, content, and publishing pathways.

In today’s publishing environment where “books” come in all formats and distribution models, successful authors are using the full range of options, from ebooks (if you’re skipping over ebooks, you are missing sales and visibility right now!), to print-on-demand, to independent publishing that competes with traditional distribution, and innovations in digital communication to engage with readers and audiences.

Register today (at the top of the page) to access this incredible series!

Here’s a closer look at the insights and cutting-edge information you’ll gain from our content-rich teleclasses:

Teleclass #1: EBOOK ESSENTIALS: The Must-Know Steps for Fast, Effortless, Effective Ebook Creation and Sales for Today’s Entrepreneurial Author
Monday, September 19 at 3:00pm EDT
Featuring: Steven Spatz of BookBaby

Highlights of what you’ll learn:

  • Viva the Revolution--the latest information you need to create your first ebook—easily and affordably.
  • Don’t try this at home: Why you should use experts to convert your current books to ebook formats—the tipping point is here.
  • Ready...set...SELL! Understanding ebook devices and navigating ebook store options to make the right choice for your project.
  • Unravel the mysteries of metadata -- why book categories are is critical to your success on Amazon and in the ebook world.
  • Using the indie musician’s roadmap to successfully publish and promote your ebook.

Teleclass #2: PRINT-ON-DEMAND (POD) DEMYSTIFIED: Leveraging the Most Flexible, Affordable, and Fast Ways to Package and Produce Your Books, Kits, and Customized Products
Wednesday, September 21 at 3:00pm EDT
Featuring: Cindy Tyler of Vervante

Highlights of what you’ll learn:

  • The difference between virtual and physical products, including WHY and WHEN physical products are better.
  • Print-on-Demand best practices, mistakes to avoid, and when it’s right model.
  • Packaging, design, and production – what’s most effective and affordable and how to do it right the first time.
  • Customized products and kits – common elements, options, and insider info on pricing and formats that sell.

Teleclass #3: YOUR BOOK, YOUR WAY: How to Get Maximum Distribution, Sales, and Impact for Your Book and Business
Monday, September 26 at 3:00pm EDT
Featuring: Tanya Hall of Greenleaf Book Group

Highlights of what you’ll learn:

  • The tools to identify the best publishing model “fit” based on your goals, timeline, and resources.
  • Insider info on retail buying preferences that will help you maximize the possibilities for retail success.
  • How to proactively contribute to achieve strong distribution results – both in print and digital/eBook formats.
  • How to hedge against unknowns by diversifying sales channels and boosting direct sales opportunities through robust platform development.

Teleclass #4: THE ENGAGEMENT EQUATION: How to Leverage the New Tools of Digital Technology to Build a Strong and Loyal Following
Wednesday, September 28 at 3:00pm EDT
Featuring: Jeremie Miller of Your Event Without Borders

Highlights of what you’ll learn:

  • How the right digital technologies can help you quickly create connection with your followers.
  • How to use live video (and recordings) to spread your message in a more effective way.
  • Principles from online gaming that you can use to build your community.
  • Why your focus needs to be on engagement – and interaction -- not the tools you use.


Meet Your Hosts and Founders of Book Breakthrough University

Book Breakthrough University is co-hosted by Janet Goldstein and Elizabeth Marshall. Janet and Elizabeth have helped many New York Times bestselling authors and self-published experts to develop, publish, launch, promote, and sell their books and ideas. As published authors themselves, they’ve personally experienced the journey you’ve chosen and understand what it takes to successfully develop an idea, publish a book, spread a message and build a powerful following for your work.

Their firsthand experience with the gaps, myths, and distractions that so many authors and thought leaders struggle with is what motivated them to create Book Breakthrough NYC, their transformative publishing event, and to offer Book Breakthrough University. They are committed to finding and developing business models that can move you forward with clarity and passion – and with the RIGHT effort, focus, and creativity.

Janet GoldsteinJanet Goldstein is one of the most respected publishing and strategy consultants in the marketplace, with over 25 years of executive editorial experience at three of the biggest New York City publishing houses and a thriving entrepreneurial practice today. In her positions at Viking Penguin, Broadway Books, and HarperCollins, Janet worked with a long list of bestselling authors like David Allen, Susan Scott, novelist Barbara Kingsolver, Harriet Lerner, and Wayne Dyer. She is nationally known for her ability to guide established authors, experts, fiction and nonfiction writers, and nonprofits who want to position and launch their books and ideas to the widest possible audience. A frequent speaker on publishing and thought-leadership strategies, Janet is the co-creator of the Publishing Reset Book Breakthrough Program and co-author of the leadership bestseller, It’s Not About the Coffee, with Howard Behar, former president of Starbucks. That book has sold more than 100,000 copies and has been translated into seven languages.

Elizabeth MarshallElizabeth Marshall is a marketing strategist and connection-maker for authors and messengers, and the host and founder of AuthorTeleseminars.com – the place online where the best, most respected authors go to spread their message and sell their books. Elizabeth has worked with New York Times bestselling authors like Keith Ferrazzi, Seth Goding, Guy Kawasaki, Dan Pink, and Michael Port, as well as new authors and emerging thought leaders. She co-authored, with Michael Port, The Contrarian Effect, which was named Amazon’s Best of 2008 Top 10 Business Books and was awarded 1-800-CEO-READ’s Best Sales Book for 2008.

 

Meet Your Experts and Faculty for Book Breakthrough University


Steven Spatz Steven Spatz is Vice President of Marketing for BookBaby, a company which digitally distributes eBooks from independent authors, poets, memoirists, and publishers, making their works available to digital retailers like the Apple iBookstore, the online Nook store at Barnes & Noble, Sony’s Reader Store, and the Kindle store at Amazon.com. Created by CD Baby, its parent company, BookBaby is a fast and easy solution for authors who want to convert and distribute an ebook (or manifesto) without the trade book. They are a great resource for authors who want to publish a manifesto (or ebook) as a vehicle to start sharing their ideas or to add to their existing body of work.


Cindy TylerCindy Tyler is the founder and owner of Vervante, an on-demand publishing and distribution company that she launched at the lowest point of the economic downturn in early 2000, on the hunch and strong belief that on-demand publishing was a trend gathering great speed. Prior to starting Vervante, Cindy had a successful 17-year career with Xerox, and worked for a startup in Silicon Valley building a print-on-demand business before it was even much of a concept. The startup went public, was bought out by Barnes & Noble shortly before the dot-com bubble burst, and the company was shut down and all employees were laid off. Cindy started Vervante less than a week later and hasn’t once looked back!

Tanya HallTanya Hall is the Director of Business Development at Greenleaf Book Group, a publisher and distributor specializing in the growth and development of independent authors and small presses. Prior to her current role, Tanya built Greenleaf’s book distribution program into major retail and wholesale channels.

Before joining the publishing industry, Tanya worked as a television producer for Extra! and E! Cable Networks.


Jeremie MillerJeremie Miller is the CEO and co-founder of Your Event Without Borders. He helps people communicate their message and build their community through the use of “next Internet technologies” like live streaming, webinars and mobile, and other interactive platforms.

Jeremie provides training, coaching, consulting, planning, and technical support to make experiences come alive for experts and audiences.


Thanks to Our Collaborative Sponsors For Partnering
With Us for Book Breakthrough University

 


When you register, you will also receive relevant tips and insights from Janet and Elizabeth,
along with invitations for future teleseminars on how to catalyze your book breakthrough.